Body Language

A grand example of the effects of body language was during Alex Rodriguez's press conference. He hired a marketing/press relations firm called Outside Eyes, which specializes in crisis management. They decided to have him hold a press conference a few days after the steroid story broke. His actions looked severely coached to the point where he took a scripted 20-30 second pause when he "choked up" while describing his relationship with his teamates, and how they have supported him. Watching the interview, I thought he looked ridiculous. He was clearly coached, pretty badly actually. He attempted a fake crying scene, and used many body language tells like, trying to cover up his face, or sitting back, to try and seem contrite. He just didn't seem realistic, which is a criticism he has faced for years. It has been said that he is just always coached 24/7, and this was just a more blatant example. That's why most of the fans haven't really taken to kindly to A-Rod since the story broke, and why he hasn't done much to fix his image. Maybe he should do away with the coaching and rely on his own to really get his guilt across, if he has any.